Brand & packaging refresh to more trial and increase loyalty with female caffeine consumers.
Aspire, a fast-growing brand in the energy drink category, recently claimed the 12th spot in top sales rankings with a notable 76% year-over-year growth. To sustain its momentum and deepen brand loyalty, Aspire needed a packaging refresh that would resonate more strongly with female caffeine consumers who prefer brands like Celsius, Diet Coke, and Starbucks.
Our data-driven approach produced a 13-point lift in purchase intent, enabling Aspire to secure incremental distribution gains, including expansion into Walmart, Sam’s Club, and Costco. By clearly communicating the product benefits and aligning design elements with target consumer preferences, the refreshed packaging has created sustained growth for Aspire in the competitive energy drink market.
