Stage-gated design process converts proven DTC equity into packaging built to compete on a national retail shelf.
Sky & Sol is a tallow-based sun care and skincare brand competing in the fast-growing natural personal care space, earning its position as the #1 tallow sunscreen on Amazon. With a product consumers believed in and mass retail distribution in sight, the brand needed packaging that could close the deal at shelf without the support of performance marketing or digital storytelling.
Through category baseline testing, Pack Words development, and iterative design diagnostic work, a data-driven identity emerged that converted against premium competition across both sun care and skincare platforms. The winning design system strengthened key purchase drivers including effectiveness, brand trust, and feel good on skin, delivering a +15 point purchase intent advantage on sunscreen against direct competitors in a simulated shelf environment.