Elevating Ollie's retail sales through data-driven packaging design.
Ollie, a rapidly growing direct-to-consumer pet food brand, sought to expand into retail channels, starting with Petco. However, their existing packaging underperformed in communicating the premium quality of their fresh, human-grade dog food made from whole ingredients. To compete effectively against established brands at shelf, Ollie needed packaging that would clearly convey their product benefits and drive strong visibility in a retail environment.
We conducted extensive market research, gathering insights from over 3,300 consumers across seven studies. Our data-driven approach informed iterative design improvements, optimizing messaging hierarchy, imagery, and layout. The redesign led to a 19 point increase in purchase intent compared to Ollie’s previous packaging. The enhanced shelf presence and clear communication of premium positioning secured Ollie nationwide distribution with Petco, where it now outperforms the previous category leader in the fresh pet food category.
