Data-Driven redesign boosts shopper connection and strengthens shelf presence.
Groove Life, an emerging challenger in outdoor lifestyle accessories, faced challenges in standing out across retail and digital channels. Their existing packaging lacked the visual impact needed to compete effectively in crowded outdoor outfitter stores and on e-commerce platforms. Recognizing the critical role packaging plays in communicating unified brand positioning and key purchase drivers, Groove Life sought a strategic redesign to boost visibility and drive sales across all channels.
The new packaging system was optimized for retail display configurations, ensuring maximum impact in stores like Cabela’s, while also delivering a strong thumbnail presence for e-commerce. This omni-channel approach resulted in an 18-point lift in purchase intent and a 47% increase in visual impact. The redesign not only enhanced Groove Life’s shelf presence but also improved their digital footprint, setting the foundation for accelerated growth across all sales channels.