A data-driven brand and packaging refresh engineered to drive growth and support product line extensions.
Nulo, a leader in premium pet nutrition, faced a critical juncture in its growth trajectory. As the brand prepared to expand into the high-growth premium treats segment, it needed to ensure strong brand recall without compromising the equity built in its successful pet food line. The challenge was to create a cohesive visual system that would maintain consistency across SKUs while reinforcing shelf presence in an increasingly crowded market.
Using our extensive consumer testing and iterative design process, we developed a strategy to overhaul Nulo’s packaging. The result was a 34-point lift in purchase intent and significantly enhanced brand visibility and communication. This redesign played a pivotal role in Nulo’s remarkable 854% revenue growth over the subsequent three years, solidifying its position as the fastest-growing brand in its category. By optimizing key purchase drivers, the new packaging system elevated Nulo’s shelf presence and reinforced its brand promise across both pet food and treats segments. This approach to brand architecture and visual identity has positioned Nulo for sustained category leadership in the competitive premium pet care market.