Case Studies
Brand Performance that Actually Drives Sales.
We’ve renovated legacy brands and innovated entirely new ones. See how our data-driven methodology is driving $20 billion in incremental sales.
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Explore Data-Driven Success Stories
Aspire Energy
Radiant and ever-ready: ASPIRE® Healthy Energy's dynamic package redesign sparkles on shelves, proudly providing balanced energy that more women trust to fuel their day.
Results.
A sparkling micro-strategy for a global health energy drink company lifts purchase intent by +13PT at major retailers like Costco and Target.
Earth Breeze
Surpassing the tide: Earth Breeze’s data-driven revamp makes waves in retail distribution, securing market dominance over established competitors like Tide Pods.
Results.
A remarkable +13PT increase in purchase intent firmly secures an innovative, market-leading position against mainstream brands.
Red Gold
Ripe for radical change, equipped with risk-reducing consumer testing: Red Gold’s canned “Tomato Love” reaps a juicy 2X sales jump.
Results.
A flavorful +15PT lift in purchase intent post-redesign transforms humble tomatoes into Red Gold superstars.
Ollie
A tail-wagging triumph: Ollie’s journey from DTC darling to Petco’s prime end-cap star fetches a +26PT spike in purchase intent.
Results.
A refreshingly simple dog food brand excites pups and drives high- volume shelf sales, outperforming the category leader Stella & Chewy’s.
G Fuel
Leveling up: G Fuel’s electrifying brand overhaul and repackaging sparks category disruption, unleashing a 42% surge in purchase intent.
Results.
A powerful idea fuels a brand built for epic glory and late-night gaming dominance, establishing it as the undisputed market leader.
Yucatan Guacamole
Life of the party tray: Yucatan Guacamole's fresh packaging has OG fans and avocado-loving millennials buzzing, grabbing attention on shelf and in social feeds.
Results.
A mouthwatering 30% surge in U.S. sales and a delicious 40% increase in Canada signal a guactastic revolution for the brand.
TreeTop
Juicy success: Tree Top’s packaging strategy delights parents and leaves kids thirsty for more, boosting purchase intent by 18%.
Results.
A wholesome new lineup with a dual packaging strategy satisfies thirst and surpasses market giants like Capri Sun and Honest Kids.
Nulo
Paws for celebration: Nulo’s new packaging unleashes an 854% revenue jump, affirming its position as America's most beloved pet food brand.
Results.
A winning brand strategy and bold packaging makeover establish Nulo as the top of the pack in the premium pet food category.
Evamor
Splashy come back: Evamor’s refreshed packaging propels a +15PTsurge in purchase intent, making waves amongst industry giants like Fiji and Evian.
Results.
A captivating new look, reflecting the purity of the product and its pristine spring source, unleashes a magnificent 70% increase in sales.
Todd’s Better Snacks
Cracking success: Todd’s Better Snacks’ packaging redesign creates egg-cellent shelf appeal, boosting purchase intent by +9PT.
Results.
A vibrant new look that cleverly plays up protein gains a leading position in the better-for-you snack category.
Kalera
Simply the best: Kalera’s crisp look and deliciously succinct on-pack messaging seeds its favorable position as the leader in vertically farmed lettuce.
Results.
A premium lettuce brand grows sweet market share, outpacing top vertical and mainstream varieties with a +37PT lift in purchase intent.
Blue Plate Mayonnaise
A staple of excellence: Blue Plate Mayonnaise's elevated packaging revives its rich culinary roots, transcending its generic value brand perception.
Results.
A legacy condiment restores its regional charm and sales with a remarkable +21PT lift in purchase intent.
Promescent
Commanding attention: Promescent's total portfolio rebrand and enticing packaging redesign send sales soaring with a +19PT increase in purchase intent.
Results.
A standout system of sexual wellness products delivers retail satisfaction and increases sales upwards of 27%.