Types.
Shopping With Christy
Here’s Why Nurri Changed it’s Packaging Design at Costco
Fast-growing brands rarely stay static. What works at launch isn’t always what sustains momentum at scale. This update shows a clear shift in strategy. The original execution leaned heavily into white space and icon-driven cues, signaling nutrition and functionality. It felt clean, but also slightly clinical, closer to kids’ nutrition than adult performance. The new…
Innovation, NICE PACKAGE
7 Steps to Earning Brand Permission When Stretching a Brand.
Learn the 7 proven steps to earn brand permission before stretching your brand. Avoid costly extensions and unlock growth the right way.
Design, Strategy
Strategic Packaging Design for Granola Brands.
Fixing packaging design for granola brands starts with clarity. Discover what drives shelf performance and why most “healthy” packs fail to convert.
Shopping With Christy
Why This Sapporo Can Stops Shoppers Cold
A masterclass in shelf impact. From its bold ribbed aluminum structure to its beer-glass silhouette, this single-serve Sapporo can is designed to be noticed and to be picked up. In this video, Christy breaks down how tactile structure and light-catching details turn packaging into a purchase driver. It’s a small can with a big lesson in what makes design work.
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