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Jason Vaught

Director of Content & Marketing


A seasoned veteran in the CPG (Consumer Packaged Goods) industry, Jason Vaught brings a wealth of knowledge and hands-on experience as the director of content and marketing for SmashBrand. His comprehensive role at the forefront of brand communication ensures that CPG brands remain well-informed about the suite of services SmashBrand offers. Furthermore, his insights derived from the company's strategy, design, and testing services are invaluable to brand owners and managers seeking expert guidance.

From his early endeavors in launching a successful sports nutrition brand that gained prominence in significant bodybuilding and fitness retail spaces to his entrepreneurial ventures in kick-starting multiple brick-and-mortar and e-commerce startups across diverse industries, Jason's career is studded with substantial milestones. Notably, he has innovated numerous products later embraced by leading industry brands, showcasing his knack for anticipating market demands and setting trends.

Jason's journey in the CPG industry commenced at age 21. Over the years, he has worn multiple hats, ranging from a manufacturer and retailer to a distributor and brand owner. This multifaceted experience equips him with the rare ability to offer practical advice grounded in real-world expertise. His mission is to guide and support other CPG brand owners, directors, and managers on their path to success.

Articles by Jason Vaught

A Complete List Of FMCG Categories.

If you are new to fast-moving consumer goods (FMCG) business or looking to boost the company’s growth in the early stages, this guide is for you. In this article, we will discuss different FMCG categories and some everyday products confused with FMCG but don’t fall within the FMCG category. With that said, let’s take a […]

The Ultimate Rebranding Checklist And Success Roadmap.

From the daily agenda to long-term goals, checklists are invaluable for navigating simple and complex processes. When transforming your existing brand into a new, dynamic identity, our definitive rebranding checklist is the ultimate guide, ensuring you cover your bases and set yourself up for a successful transition.  Determine Your Rebranding Why When engaging in a rebranding initiative, […]

The Ultimate Guide To Successful Rebranding.

Whether as a proactive initiative or reactive response, brands constantly give their images a facelift, hoping to stay fresh and relevant in the marketplace. Unfortunately, many treat the process of creating a “new you” like a wardrobe change where they base styles on subjective opinions from friends and “fashion experts.” However, the rebranding strategy for […]

The Ultimate Guide To Perfume Packaging Design.

When a perfume bottle catches your eye on the shelf, it becomes a sensory invitation into a world of elegance and allure. The art of perfume packaging design goes beyond mere aesthetics; it intertwines the essence of luxury, creativity, and brand identity. In this article, we will look into the secrets of perfume packaging design, exploring its […]

Clearing Up The Differences Between CPG vs. FMCG.

Consumer packaged goods (CPG) and fast-moving consumer goods (FMCG) are often interchangeably used industry terms. However, some key differences between these two terms are necessary to understand, especially for those who work in marketing and sales. This article compares CPG vs. FMCG, exploring the differences that matter for development, branding, marketing, and sales. Whether you’re […]

The Top 8 FMCG Trends Your Brand Must Know.

With the Fast Moving Consumer Goods (FMCG) industry rapidly evolving, FMCG companies must stay on top of the latest consumer trends to meet the ever-changing demands of their customers. Keeping up with the latest market trends helps companies keep an eye on changes in the marketplace and when to shift their strategy to maintain their […]