Articles by Jason Vaught
A Consumer-Centric Roadmap to Pet Branding.
Unlock pet branding strategies: trends, channel tactics & packaging tips to captivate pet parents, boost loyalty & drive sales in the booming pet care market.
Pet Supplement Packaging Design Strategies To Maximize Shelf Impact.
Discover how to design high-performing pet supplement packaging that builds trust, drives sales, and converts across every channel from retail to e-commerce.
The CPG Innovation Process for Building Winning Products
Discover a proven CPG innovation process that drives market share through data-backed product development, packaging, testing, and brand strategy.
The Strategic Use of White Space in Packaging Design.
Discover how white space in packaging design boosts shelf impact, improves readability, and drives sales through strategic visual clarity.
How Visual Cues Impact Purchase Intent.
Discover how visual cues in packaging influence purchase intent and learn how to design packaging that drives sales and boosts consumer engagement.
How to Stretch Your Brand Through A Category Extension.
Learn how to grow your brand into new categories with confidence. Discover smart strategies for successful category extension in the CPG industry.