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The ROI of packaging: How to design CPG packs that win with consumers.
How data-driven package design mitigates the risks of rebranding and boosts ROI.

Design, Strategy, Testing

The ROI of packaging: How to design CPG packs that win with consumers.

Failing to give packaging design its proper due isn’t just a missed opportunity — it’s a risky move that could cost you market…

Jason

Design, Strategy, Testing

How data-driven package design mitigates the risks of rebranding and boosts ROI.

Rebranding always comes with risks, especially when it comes to updating your CPG pack. The wrong moves could lose you brand equity, confuse…

Jason
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Innovation

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Innovation, Positioning

CPG Product Line Stretching For Increased Market Share.

When Cadbury launched its instant mashed potatoes, we had a clear example of where product line stretching doesn’t work. But, when Dole stretched…

Positioning, Innovation, Strategy

How To Increase Market Performance Through Tangible Repositioning.

Struggling to make your brand repositioning efforts stick? The problem is simple: abstract strategies leading to intangible repositioning will ultimately fall flat. Consumers…

Positioning, Innovation, Strategy

SmashBrand’s Guide to Strategic Product Repositioning.

Product repositioning can be a high-stakes game. With 80% of new products failing to meet sales targets after launch, even the most established…

Innovation, Strategy

How to Develop A Market Penetrating Brand Innovation Strategy.

When launching a new brand or product, companies follow two paths: align with trends, blending in with the crowd or developing a brand…

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