Strategy
A Complete Roadmap For Brand Voice Development
According to recent statistics, 77% of consumers prefer shopping with brands they follow on social media. Why, because no other platform is better for brand expression which indicates the need and importance of brand voice development. But that is easier said than done. Consumers are bombarded with countless marketing messages, so a distinctive voice becomes…
Strategy
8 Proven Strategies for Brand Equity Development.
Brand equity is often the X-factor that turns unknown startups into household names, driving top-line growth and setting brands up for acquisition. Yet, even if aware of this need, many businesses struggle to build it effectively. The reason is because of missing the critical link between strategy and execution. Effective brand equity development is both…
Strategy
How To Build And Use A Product Positioning Chart.
Imagine having a profound understanding of your target market, positioning your new product so effectively that it outperforms even the biggest CPG brands. This is the outcome of effective brand development where you can drive a 30% lift in both brand equity and market share. It may sound impossible, but it’s a reality for brands…
Strategy
The Definitive Guide To New Product Branding.
Studies show that 76% of Gen Z consumers prefer to purchase from brands with a significant mission or purpose. This data points out that new product branding is more than just slapping a brand name on your product. It’s about effectively communicating the underlying “why” that encourages the target audience to consider a product. You…
Subscribe to
Nice Package.
A monthly newsletter that unpacks a critical topic in the FMCG & CPG industry.
Free Resource.
The ROI of packaging: How to design CPG packs that win with consumers.
Failing to give packaging design its proper due isn’t just a missed opportunity — it’s a risky move that could cost you market share and your spot on the retail shelf. So why do many FMCG and CPG brands treat packaging like an afterthought? Your product’s packaging is the embodiment of your brand. A silent…
Learn More About The ROI of packaging: How to design CPG packs that win with consumers.Talk to us
Contact us to discuss how we can help you experience the full possibility of your brand.