What We Do
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  Each month, we deliver a data-driven newsletter directly to your inbox, unpacking a critical topic in the FMCG & CPG industry.
  - What We Do
    An integrated, data-driven methodology that drives purchase behavior.
  - Innovation
    Focused innovation for a realistic approach to developing & testing new product ideas.
  - Positioning
    Pragmatic brand strategy focused on what will win vs. competition.
  - Design
    Evidence-based design to hit the right messages and drive purchase.
  - Testing
    Proprietary methodologies that provide actionable insights directly translating to in-market success.
  We integrate strategy, design, and consumer testing to drive sales.
  
  We’ve created an iterative stage-gate process across innovation, positioning, and design to develop consumer brands that perform.
  
  Our methodology integrates expertise from top CPG professionals and award-winning creatives with predictive consumer testing at each stage. This repeatable approach consistently delivers brand growth and measurable market success.
  
  Learn More About What We Do
  Integrated innovation development from concept to shelf success.
  
  Innovation Platform
  
  Competitive Audit
  
  New Product Ideation
  
  Idea Screener
  
  Naming
  
  Product Concepts
  
  Packcept Testing
  
  Brand Stretch
  
  Pricing Optimizer
  
  Assortment Planning
  
  Learn More About Innovation
  Actionable positioning that drives brand equity and pricing power.
  
  Segmentation
  
  Usage & Attitudes
  
  Growth Target
  
  Retail Audit
  
  Competitive Analysis
  
  Market Mapping
  
  Brand Personality
  
  Value Proposition
  
  Positioning Test
  
  Brand Foundations
  
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  Consumer-validated design and packaging that drives sales velocity.
  
  Brand Identity
  
  Packaging Design
  
  Copywriting
  
  Brand Architecture
  
  Structure Design
  
  Club Store Design
  
  E-commerce Assets
  
  Style Guides
  
  Activation Toolkits
  
  Pre-Production
  
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  Modern testing that predicts market performance and minimizes risks.
  
  Product Idea Screen
  
  Brand Stretch
  
  Product Naming
  
  Product Positioning
  
  Usage & Attitudes
  
  Category Baseline
  
  Messaging & Claims
  
  Design Diagnostic
  
  Purchase Intent
  
  Price Optimizer
  
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Results
About You
Insights

Insights

Our experts share
their expertise.

With decades in the CPG industry, our team lives and breathes
all things branding and product development.

Most CPG brands approach innovation wrong. That’s because packaging design usually comes at the very end. Learn how to flip the script for market success.

Innovation

Why Package-First Innovation is Your Key to Market Success.

Most CPG brands approach innovation wrong. That’s because packaging design usually comes at the very end. Learn how to flip the script for market success.

SmashBrand - Jason Vaught

Jason Vaught

Topics.

Types.

Positioning, Innovation, Design

DTC Packaging Design That Drives Sales and Loyalty.

Discover how strategic DTC packaging design drives loyalty, boosts retention, and turns unboxing into a powerful sales and branding tool.

Positioning, Innovation, Strategy

In-store Messaging Secrets Top Brands Use.

Unlock the in-store messaging strategies top CPG brands use to boost sales and dominate shelf space. Learn how data-driven messaging drives purchase intent and retail success.

Positioning, Strategy, Design

The Ultimate Guide to High-Performing Ecommerce Assets.

Every pixel, word, and click matters. In the world of e-commerce, your assets are more than visuals—they’re conversion engines, brand storytellers, and your frontline sales team. If your digital shelf isn’t driving results, it’s time to rethink what you’re putting on it. Read on to learn how to build high-performing e-commerce assets that actually sell.

Design

12 Packaging Design Trends Brands Can’t Ignore Right Now.

Discover the top packaging design trends driving shelf impact and sales in 2025. Stay ahead with bold, consumer-driven strategies that perform.

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Free Resource.

CPG product repositioning guide.

CPG product repositioning guide.

Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.

Learn More About CPG product repositioning guide.

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