Types.
NICE PACKAGE, Design
What’s the optimal amount of whitespace on pack?
Some of the best-selling packages on the shelf are surprisingly minimal. Others rely on dense information to win. The difference isn’t aesthetics—it’s whether the amount of white space supports faster shopper decisions or slows them down.
Category Insights, Shopping With Christy
Dove x Bridgerton Shows Up in the Core Set. Here’s Why…
The best limited-edition collaborations do more than borrow attention. They strengthen what the brand already stands for. Dove x Bridgerton works because the partnership feels naturally connected to the product experience. The fragrance-forward assortment, botanical illustrations, and English-garden aesthetic reinforce ideas of pampering, indulgence, and self-care all relevant cues for body wash. That makes the…
Category Insights, Shopping With Christy
Why None of These Pet Wipe Brand Stands Out at Shelf
Great packaging is designed for the shelf where consumers actually make decisions. Pet grooming wipes expose this problem perfectly. Large bulk packs often sit on lower shelves with only the end of the package visible. That means the beautifully designed front panel the one everyone spent months perfecting may barely enter the shopper’s field of…
Subscribe to
Nice Package.
SmashBrand’s Nice Package: Stay current with our latest insights
Free Resource.
CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Download Whitepaper About CPG product repositioning guide.Talk to us
Contact us to discuss how we can help you experience the full possibility of your brand.
"*" indicates required fields
