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Insights

Our CPG experts share their insights.

Get practical tips from a packaging design agency that turns shopper insight into action across price, pack, and shelf.

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Christy Lebor Portrait
Christy Lebor
Partner/ Strategy
Group Director
NICE PACKAGE, Strategy

Don’t Guess Your Way To An Assortment Strategy.

Every SKU you add is either a growth engine, or dead weight. Too many brands gamble with guesswork, flooding shelves with flavors, formats, and sizes that don’t move. The result? Confused consumers, wasted resources, and retailers questioning your credibility. An effective assortment strategy ensures every product earns its place.

Positioning, Strategy, Design

Winning the Shelf War with Smarter Category Positioning.

Unlock smarter category positioning strategies to win shelf space, boost purchase intent, and outmaneuver competitors in your product category. Read now.

Positioning, Strategy

Branding And Positioning That Make Consumers Choose You.

Learn how to create branding positioning that drives sales, boosts shelf standout, and connects with your target audience. Build a brand consumers choose.

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Nice Package.

SmashBrand’s Nice Package: Stay current with our latest insights

Free Resource.
CPG product repositioning guide.
CPG product repositioning guide.

Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.

Download Whitepaper About CPG product repositioning guide.

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