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Insights

Our CPG experts share their insights.

Get practical tips that turn shopper insight into action across price, pack, and shelf.

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Christy Lebor Portrait
Christy Lebor
Partner/ Strategy
Group Director
Positioning, Strategy, Design

A Consumer-Centric Roadmap to Pet Branding.

Unlock pet branding strategies: trends, channel tactics & packaging tips to captivate pet parents, boost loyalty & drive sales in the booming pet care market.

Positioning, Strategy, Design

Pet Supplement Packaging Design Strategies To Maximize Shelf Impact.

Discover how to design high-performing pet supplement packaging that builds trust, drives sales, and converts across every channel from retail to e-commerce.

Innovation, More

The CPG Innovation Process for Building Winning Products

Discover a proven CPG innovation process that drives market share through data-backed product development, packaging, testing, and brand strategy.

Design

The Strategic Use of White Space in Packaging Design.

Discover how white space in packaging design boosts shelf impact, improves readability, and drives sales through strategic visual clarity.

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Nice Package.

SmashBrand’s Nice Package: Stay current with our latest insights

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CPG product repositioning guide.
CPG product repositioning guide.

Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.

Download Whitepaper About CPG product repositioning guide.

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