Types.
Design
Is Creative Design Dying? Here’s The Answer.
At the risk of sounding like embittered old geezers, waving our canes, ranting about the “good old days” and demanding that cashiers accept our expired coupons, we must explore a subject that has really gotten under our skin. The fact that design—true, artful and effective design—has begun to wither and die. We’ll investigate some of…
Design
How to Choose a Package Design Firm.
Choosing the wrong packaging partner can cost you more than money—it can cost you your market. The right packaging design firm doesn’t just make your product look good; it makes it sell. Read on to learn how to choose a firm that builds brands, drives performance, and wins at retail.
Design, More
K.I.S.S. Web Design – Why Simple Choices Are Better
Some choices—choice of spouse, choice of political or religious affiliation, choice of Snooki or Honey Boo Boo—are embedded in the very fabric of our democracy. However, when we walk into a Walmart and find ourselves assaulted by entire aisles, 40 feet long, of nothing but different brands of shampoo, we frankly want to go home…
Design
Clients Guide To Brand Identity vs. Logo
Whenever we hear someone use the terms “brand” and “logo” interchangeably, we shudder politely, doing our best not to be noticed. It is relatively easy for a company to change its logo (although not that easy… we’ll get into that later), but changing the brand identity requires time, self-awareness, and consumer engagement. Clients interested in…
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