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Insights

Our CPG experts share their insights.

Get practical tips from a packaging design agency that turns shopper insight into action across price, pack, and shelf.

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Christy Lebor Portrait
Christy Lebor
Partner/ Strategy
Group Director
NICE PACKAGE, Design

How Not to be a Cracker Barrel.

Avoid costly rebrand mistakes. Learn how to evolve your CPG brand without losing buyers using data-driven testing and consumer-validated design.

Design, Strategy

Beauty Packaging Design That Actually Converts.

Data-driven beauty packaging design that performs. Learn how strategic design and testing turn shoppers into loyal buyers.

Design, Strategy

The Plant-Based Packaging Design Strategy No One Talks About.

Discover how to create standout plant-based packaging design that drives trial, boosts shelf impact, and avoids the common mistakes killing consumer interest.

Design, Strategy

Why a Packaging Design For Durable Goods will fail on Shelves.

Discover why most packaging design for durable goods fails and how to fix it with strategic, data-driven design that builds trust and drives trial.

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CPG product repositioning guide.
CPG product repositioning guide.

Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.

Download Whitepaper About CPG product repositioning guide.

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