Types.
Category Insights
How to Win the Retail Shelf in 13 Seconds or Less
In retail, the decision window is brutally short, often just 3 to 13 seconds. That means packaging isn’t just important, it’s everything. Within that compressed moment, a brand must clearly communicate what the product is, why it matters, and why it’s worth choosing. This is where effective packaging becomes a conversion tool, not just a…
Category Insights
This Packaging Is crushing Crisp Power’s sales. Don’t Make the Same Mistake
Packaging can create friction just as easily as it can create appetite. In this case, the issue isn’t whether the product is appealing. It’s that the flavor signal is working against the sale. The bag uses an orange glow and light burst behind the pretzel that reads like heat. In salty snacks, that visual language…
Category Insights
Why Smucker’s Drizzle Bottle Almost Nailed It (But Missed One Sweet Detail)
Strong packaging doesn’t just communicate what a product is; it shapes how it’s used. In this case, the concept of “drizzle” introduces a more refined, intentional way to enjoy a familiar category, shifting from heavy pour to controlled application. That subtle repositioning is what gives the product a more premium feel. From a food packaging…
Strategy, Design
Packaging Design For Personal Care Brands That Build Trust.
Discover how packaging design for personal care brands builds trust, drives purchase, and boosts performance across retail, Amazon, and DTC channels.
Subscribe to
Nice Package.
SmashBrand’s Nice Package: Stay current with our latest insights
Free Resource.
CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Download Whitepaper About CPG product repositioning guide.Talk to us
Contact us to discuss how we can help you experience the full possibility of your brand.
"*" indicates required fields
