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Shopping With Christy
Boxed Wine Brands That Get It Right (and Wrong) – What Every CPG Marketer Should See.
What makes one boxed wine brand stand out while another blends into the shelf? In this full boxed wine category teardown, we walk the aisles of Kroger’s massive wine section to see what works and what doesn’t in packaging strategy, brand blocking, and visual hierarchy.
Shopping With Christy
How We Beat the Knockoffs and Made Fresh Scents Impossible to Ignore
In CPG, packaging is the product. When lookalike brands start stealing attention, you lose more than shelf space, you lose velocity.
Shopping With Christy
How Smart Packaging Helps Brands Win in Lowe’s Cleaning Aisle
In this in-store breakdown, SmashBrand’s Christy Lebor walks the specialty cleaning aisle at Lowe’s to answer one big question:
NICE PACKAGE, Design
7 Ways Your Packaging Confuses Consumers (and Kills Velocity).
Confusing packaging kills sales. Discover 7 common design mistakes that hurt consumer clarity and velocity and how to fix them to boost performance.
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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