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Insights

Our CPG experts share their insights.

Get practical tips from a packaging design agency that turns shopper insight into action across price, pack, and shelf.

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Christy Lebor Portrait
Christy Lebor
Partner/ Strategy
Group Director
Strategy, Design

What Shoppers Actually Look for in Pasta Sauce Packaging Design.

What drives pasta sauce packaging design? Learn how ingredients, flavor, and clarity influence decisions and what makes sauce packaging convert.

Positioning, Innovation, Strategy

How to Craft a Vertical Brand Extension Strategy.

Learn how to craft a winning vertical brand extension strategy that drives growth, strengthens brand equity, and avoids common pitfalls. Read now for expert insights!

Positioning, Innovation, Strategy

How Horizontal Brand Extensions Expand CPG Market Share.

Learn how to execute a successful horizontal brand extension, avoid common pitfalls, and expand market share with data-driven strategies that guarantee results.

Strategy, Design

Cookies Packaging Design That Gets Picked First.

Discover cookie packaging design strategies that boost shelf appeal and sales. Learn how visuals, messaging, and structure drive faster buying decisions.

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CPG product repositioning guide.
CPG product repositioning guide.

Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.

Download Whitepaper About CPG product repositioning guide.

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