Brand development that increases sales velocity, guaranteed.

Insights

Our CPG experts share their insights.

Get practical tips that turn shopper insight into action across price, pack, and shelf.

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Christy Lebor Portrait
Christy Lebor
Partner/ Strategy
Group Director
Positioning, Innovation, Strategy, Design

Competitive Audits for CPG Brands to Gain a Market Edge.

Struggling to stand out in the crowded consumer packaged goods (CPG) market? A competitive audit can reveal hidden opportunities, expose competitor weaknesses, and help you refine your strategy for maximum impact. Discover how data-driven insights can give your brand the edge it needs to dominate the shelves and win customer loyalty.

Design

How Innovative Packaging Design Is Evolving in CPG.

Discover how innovative packaging design solves problems, tells stories, and creates unforgettable experiences. Learn how brands stand out with creative packaging!

Positioning, Innovation, Strategy

Brand Personality Development For CPG Companies.

Discover the process of brand personality development for CPG brands. Learn the steps to stand out, earn trust, and become a go-to choice for your customers.

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SmashBrand’s Nice Package: Stay current with our latest insights

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CPG product repositioning guide.
CPG product repositioning guide.

Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.

Download Whitepaper About CPG product repositioning guide.

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