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Insights

Our CPG experts share their insights.

Get practical tips from a packaging design agency that turns shopper insight into action across price, pack, and shelf.

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Christy Lebor Portrait
Christy Lebor
Partner/ Strategy
Group Director
Design, Strategy

7 Ways Mac & Cheese Packaging Design Drives Purchase.

Mac & Cheese packaging design that wins at shelf. Discover what actually drives purchase decisions and why most designs fail to get chosen by consumers.

Design, Innovation, Positioning

DTC Packaging Design That Drives Sales and Loyalty.

Discover how strategic DTC packaging design drives loyalty, boosts retention, and turns unboxing into a powerful sales and branding tool.

Innovation, Positioning, Strategy

In-store Messaging Secrets Top Brands Use.

Unlock the in-store messaging strategies top CPG brands use to boost sales and dominate shelf space. Learn how data-driven messaging drives purchase intent and retail success.

Design, Positioning, Strategy

The Ultimate Guide to High-Performing Ecommerce Assets.

Every pixel, word, and click matters. In the world of e-commerce, your assets are more than visuals—they’re conversion engines, brand storytellers, and your frontline sales team. If your digital shelf isn’t driving results, it’s time to rethink what you’re putting on it. Read on to learn how to build high-performing e-commerce assets that actually sell.

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CPG product repositioning guide.
CPG product repositioning guide.

Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.

Download Whitepaper About CPG product repositioning guide.

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