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Insights

Our CPG experts share their insights.

Get practical tips from a packaging design agency that turns shopper insight into action across price, pack, and shelf.

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Christy Lebor Portrait
Christy Lebor
Partner/ Strategy
Group Director
Strategy, Design

Seafood Packaging Design Strategies For CPG Brands

Why seafood packaging design fails at shelf. Learn what drives purchase and how to build packaging that communicates freshness, trust, and quality.

Strategy, Design

Ramen Packaging Design Strategies that Drive Sales Velocity.

Ramen packaging design strategies that drive sales at shelf. Learn how consumers choose, key purchase drivers, and how to build packaging that converts.

Positioning, Innovation, Strategy

Why Channel Agnostic Branding Wins More Customers.

Being on multiple channels isn’t enough—consumers expect a seamless experience everywhere. If your branding feels inconsistent, you’re losing trust, engagement, and sales. Winning brands don’t just show up—they connect. Want to future-proof your brand? Read on to learn how a channel-agnostic approach drives success.

Strategy, Design

What Shoppers Actually Look for in Pasta Sauce Packaging Design.

What drives pasta sauce packaging design? Learn how ingredients, flavor, and clarity influence decisions and what makes sauce packaging convert.

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