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Insights

Our CPG experts share their insights.

Get practical tips from a packaging design agency that turns shopper insight into action across price, pack, and shelf.

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Christy Lebor Portrait
Christy Lebor
Partner/ Strategy
Group Director
Design

The Strategic Use of White Space in Packaging Design.

Discover how white space in packaging design boosts shelf impact, improves readability, and drives sales through strategic visual clarity.

Innovation, Strategy, Design

How Visual Cues Impact Purchase Intent.

Discover how visual cues in packaging influence purchase intent and learn how to design packaging that drives sales and boosts consumer engagement.

Strategy, Design

Salad Dressing Packaging Design That Boosts Sales.

Most salad dressing packaging fails because flavor gets buried, health claims compete for attention, and bottles that should simplify decisions often create confusion instead. The brands winning the category understand a simple truth: packaging is shaping the purchase.

Strategy, Design

Packaging Design Strategy for Broth Brands.

Broth packaging design is evolving fast. Learn what drives shelf conversion, trust, and differentiation in today’s crowded broth category.

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CPG product repositioning guide.
CPG product repositioning guide.

Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.

Download Whitepaper About CPG product repositioning guide.

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