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Insights

Our CPG experts share their insights.

Get practical tips that turn shopper insight into action across price, pack, and shelf.

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Christy Lebor Portrait
Christy Lebor
Partner/ Strategy
Group Director
Design

CPG Website Design That Converts Browsers Into Buyers.

Most CPG websites fail before a customer even clicks “Buy.” Slow load times, weak messaging, and poor UX silently kill conversions—long before a shopper ever reaches checkout. With 94% of first impressions based on web design and 38% of visitors abandoning sites due to poor experiences, can your brand afford to get this wrong?

A high-performing CPG website isn’t just a digital storefront—it’s a sales engine that turns browsers into buyers. Read on to learn how to create a website that drives engagement, builds trust, and delivers real results.

Positioning, Innovation, Strategy

The Key to Mitigating Potential Market Mapping Disadvantages.

Think you know your market? Think again. Market mapping can create blind spots, overcomplicate strategy, and give a false sense of security—costing brands millions. Here’s where it goes wrong and how to do it right.

Strategy

The Complete Guide to Product Positioning.

Your product has seconds to make an impact. Without a clear, compelling position in the market, it doesn’t matter how innovative your offering is. It’ll get lost in the noise. The brands that win? They own a space in the consumer’s mind before the competition even gets a shot. Read on to learn how to position your product to stand out, sell through, and scale fast.

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CPG product repositioning guide.
CPG product repositioning guide.

Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.

Download Whitepaper About CPG product repositioning guide.

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