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Shopping With Christy
How Smart Packaging Helps Brands Win in Lowe’s Cleaning Aisle
In this in-store breakdown, SmashBrand’s Christy Lebor walks the specialty cleaning aisle at Lowe’s to answer one big question:
Design, NICE PACKAGE
7 Ways Your Packaging Confuses Consumers (and Kills Velocity).
Confusing packaging kills sales. Discover 7 common design mistakes that hurt consumer clarity and velocity and how to fix them to boost performance.
Shopping With Christy
TIDE vs. ARM & HAMMER: Is the Extra $$$ Worth It? See Which Christy Picks
Laundry detergent packaging comparison: how pricing, load count clarity, and value messaging influence shopper decisions at shelf.
Shopping With Christy
Pink Salt Changed The Game And Not Because It Tasted Better.
How category norms shape packaging strategy. Learn when to disrupt, when to conform, and how design drives shelf attention and trial.
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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