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Strategy

A Comprehensive Guide To The Brand Positioning Model.

In today’s socially conscious world, where 90% of consumers expect brands to support social and environmental issues, it is the right time to adjust your brand positioning model. Incorporating sustainability and social responsibility into your brand strategy is no longer just a nice-to-have; it’s a must-have for brand equity. It promotes customer loyalty, ultimately boosting…

Positioning, Innovation, Design

Household Packaging Design That Drives Shelf Impact.

A shopper doesn’t read your package, they feel it. In the blink of an eye, their hand moves toward a product because something in the packaging whispered, “This works.” That instant, emotional pull is no accident, it’s the result of deliberate, insight-driven household packaging design built to win at shelf.

Positioning, Strategy, Design

A Strategic Approach To Cleaning Product Packaging Design.

Discover how to create high-performing cleaning product packaging design that drives sales, builds trust, and stands out on shelf with real consumer insights.

Positioning, Innovation, Design

How Strategic Ecommerce Packaging Design Fuels Growth.

Discover how strategic ecommerce packaging design drives growth, boosts retention, and elevates brand impact across every customer touchpoint. Read on to learn.

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Free Resource.
CPG product repositioning guide.
CPG product repositioning guide.

Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.

Learn More About CPG product repositioning guide.

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