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Shopping With Christy
Pink Salt Changed The Game And Not Because It Tasted Better.
How category norms shape packaging strategy. Learn when to disrupt, when to conform, and how design drives shelf attention and trial.
Shopping With Christy
Here’s What the Salad Dressing Aisle Can Teach Us About Brand Blocking and Category Ownership.
What makes one salad dressing brand win over the competition? In this full salad dressing category teardown, we walk the aisles of Super Target to see what works and what doesn’t in brand blocking, color ownership, and form innovation. From Brianna’s and Kraft to Olive Garden and Skinnygirl, you’ll see: Why Hidden Valley commands nearly…
Shopping With Christy, Category Insights
Shopping the Pasta Set for Lessons in Packaging Design
A strong product idea can easily get buried when the message hierarchy is wrong. In this case, the product delivers a clear benefit, better sauce adhesion, but that value is difficult to decode at the shelf. Instead of leading with what matters most to shoppers, the communication leans heavily on heritage and production methods, which…
Shopping With Christy
The Branding Lessons Hiding in the Egg Aisle Every CPG Brand Should Know
Eggs are among the most purchased items in grocery stores, which is exactly why brand differentiation is so hard to sustain. When the majority of shelf space is owned by private label, the category signals sameness before a shopper even starts comparing options. In that environment, brand value has to be earned deliberately. What stands…
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