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Get practical tips from a packaging design agency that turns shopper insight into action across price, pack, and shelf.

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Christy Lebor Portrait
Christy Lebor
Partner/ Strategy
Group Director
Strategy, Design

Packaging Design for Protein Powder That Actually Sells.

Most protein powder packaging doesn’t lose at shelf because the product is weak. It loses because the packaging creates hesitation. In a category where comparison is ruthless, that pause costs sales. If your protein isn’t converting the way it should, this is why. Keep reading.

Strategy, Design

The Core Role of Packaging in Mocktail Purchase Decisions.

Design mocktail packaging that actually drives trial. Learn what earns shelf trust, justifies price, and replaces alcohol moments, without compromise.

More

The Oral Care Products Packaging Design Playbook Brands Ignore.

Most oral care packaging fails because the design introduces doubt. One unclear cue, one overreaching claim, and trust disappears. This article reveals how winning oral care packaging actually works and why most brands still get it wrong. Keep reading.

NICE PACKAGE, Design

When to Use Secondary Packaging as Your Sellable Unit.

Learn when to use secondary packaging as your sellable unit to protect products, boost shelf impact, and meet retail and fulfillment requirements.

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