Brand development that increases sales velocity, guaranteed.

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their expertise.

With decades in the CPG industry, our team lives and breathes
all things branding and product development.

Design

The Strategic Use of White Space in Packaging Design.

Discover how white space in packaging design boosts shelf impact, improves readability, and drives sales through strategic visual clarity.

Innovation, Strategy, Design

How Visual Cues Impact Purchase Intent.

Discover how visual cues in packaging influence purchase intent and learn how to design packaging that drives sales and boosts consumer engagement.

Positioning, Innovation, Strategy

How to Stretch Your Brand Through A Category Extension.

Learn how to grow your brand into new categories with confidence. Discover smart strategies for successful category extension in the CPG industry.

Innovation, Strategy, Design

Building a Product Extension Strategy That Performs in Market.

Learn how to build a product extension strategy that drives brand growth, avoids cannibalization, and wins in-market with data-backed validation.

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Free Resource.
CPG product repositioning guide.
CPG product repositioning guide.

Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.

Learn More About CPG product repositioning guide.

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