Brand development that increases sales velocity, guaranteed.

Insights

Our CPG experts share their insights.

Get practical tips that turn shopper insight into action across price, pack, and shelf.

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Christy Lebor Portrait
Christy Lebor
Partner/ Strategy
Group Director
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Positioning

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Positioning, Strategy, Design

How To Develop DTC Website Design That Enables Growth.

Discover how to create high-performing DTC website designs that convert. Learn key strategies, avoid common mistakes, and optimize for sales success.

Positioning, Innovation, Strategy

How To Craft Winning Brand Style Guides.

Inconsistent logos, shifting colors, mismatched fonts—sound familiar? Without a brand style guide, your brand loses recognition and trust. The world’s strongest brands don’t leave their identity to chance, and neither should you. Want to create a brand style guide that locks in consistency while allowing creative flexibility? Read on to learn how.

Positioning, Design

Things You Must Know About Eco Friendly Packaging Design.

Discover how to create eco friendly packaging design that boosts sales, meets sustainability goals, and stands out on shelves—without costly mistakes.

Positioning, Innovation, Design

Types of Packaging Design That Enhance Sales Velocity.

Discover the best types of packaging design that boost sales velocity and brand growth. Learn how smart packaging drives consumer engagement and conversions.

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CPG product repositioning guide.
CPG product repositioning guide.

Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.

Download Whitepaper About CPG product repositioning guide.