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Strategy, Design

Branding and packaging design tactics to boost CPG brand awareness.

No matter how innovative your product is, it will fail to capture the required attention without a solid branding and packaging strategy. Why? Because people are bombarded with a sea of options in every product category. You must capture the target customer’s attention at first glance or be ready to lose it to your competitor. …

Design

Club Store Packaging Considerations To Elevate Brand Equity.

In warehouse clubs, where bulk is king and shelf space is premium, your club store packaging isn’t just a container—it’s your brand’s pivotal moment of truth. With millions of shoppers cruising the aisles, your club store packaging has seconds to captivate, communicate value, and outperform the competition.  The real question: Is your design optimized for…

Strategy, Design

The Ultimate Guide To Successful Rebranding.

Rebranding isn’t just about a new logo or fresh packaging it’s a strategic move that can redefine your brand’s identity, attract new customers, and reignite loyalty. But without the right approach, a rebrand can confuse your audience and weaken your market position.

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CPG product repositioning guide.
CPG product repositioning guide.

Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.

Learn More About CPG product repositioning guide.