Brand development that increases sales velocity, guaranteed.

Insights

Our CPG experts share their insights.

Get practical tips that turn shopper insight into action across price, pack, and shelf.

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Christy Lebor
Partner/ Strategy
Group Director
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NICE PACKAGE

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NICE PACKAGE, Design

How To Approach A Brand Refresh Without Losing Your Customers.

A brand refresh shouldn’t feel like a gamble. But too often, it is. Because what one team calls a “light update,” another sees it as a total identity overhaul. This disconnect is dangerous. You risk confusing loyal customers, stalling momentum, and spending money on the wrong change.

NICE PACKAGE, Positioning, Innovation

How Not To Be Another “Me Too” Brand.

Most brands start strong—until they don’t. Learn how to stand out and stay ahead as competition grows and challengers emerge.

NICE PACKAGE

How to create loyalty with the channel agnostic consumer.

In this edition of NICE PACKAGE you will learn how to create a package design that works across different channels. Discover how to win in omnichannel.

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CPG product repositioning guide.
CPG product repositioning guide.

Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.

Download Whitepaper About CPG product repositioning guide.