Types.
Innovation, Strategy, Design
How Visual Cues Impact Purchase Intent.
Discover how visual cues in packaging influence purchase intent and learn how to design packaging that drives sales and boosts consumer engagement.
Positioning, Innovation, Strategy
How to Stretch Your Brand Through A Category Extension.
Learn how to grow your brand into new categories with confidence. Discover smart strategies for successful category extension in the CPG industry.
Innovation, Strategy, Design
Building a Product Extension Strategy That Performs in Market.
Learn how to build a product extension strategy that drives brand growth, avoids cannibalization, and wins in-market with data-backed validation.
Positioning, Innovation, Strategy
How to Nail Consumer Positioning For Products In-Retail.
Learn how to create consumer positioning that drives purchase decisions, builds brand relevance, and outperforms on shelf—backed by real shopper insights.
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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