Strategy
The Definitive Guide To New Product Branding.
Studies show that 76% of Gen Z consumers prefer to purchase from brands with a significant mission or purpose. This data points out that new product branding is more than just slapping a brand name on your product. It’s about effectively communicating the underlying “why” that encourages the target audience to consider a product. You…
Strategy
A Comprehensive Guide To The Brand Positioning Model.
In today’s socially conscious world, where 90% of consumers expect brands to support social and environmental issues, it is the right time to adjust your brand positioning model. Incorporating sustainability and social responsibility into your brand strategy is no longer just a nice-to-have; it’s a must-have for brand equity. It promotes customer loyalty, ultimately boosting…
Strategy
Effective Food Naming Techniques To Boost Revenues.
Imagine biting into a juicy burger with a name like “The Mouthwatering Masterpiece”—doesn’t it sound infinitely more appealing than a generic “beef patty Burger”? Effective food naming is an art that can make or break a product, driving interest and recall through the power of words. The right food name elevates your product offerings from…
Strategy
Naming Techniques For Optimal Awareness And Memorability.
Have you ever considered how a name can make or break a brand? Think about the titans of industry and the startups that became household names. All these brands leverage various Naming techniques to lock their place in the consumer’s mind. It is because a name is often the first customer to encounter a brand….
Subscribe to
Nice Package.
A monthly newsletter that unpacks a critical topic in the FMCG & CPG industry.
Free Resource.
The ROI of packaging: How to design CPG packs that win with consumers.
Failing to give packaging design its proper due isn’t just a missed opportunity — it’s a risky move that could cost you market share and your spot on the retail shelf. So why do many FMCG and CPG brands treat packaging like an afterthought? Your product’s packaging is the embodiment of your brand. A silent…
Learn More About The ROI of packaging: How to design CPG packs that win with consumers.