Types.
Positioning, Innovation, Strategy, Design
A No-Nonsense Guide To Winning in CPG and Retail.
Learn the secrets to winning in CPG and Retail landscape. Discover the art of crafting a memorable brand identity that generate sales in retail landscape.
Positioning, Innovation, Strategy
Crafting A Winning Identity Through Brand Ideation.
Every second your brand exists on a shelf or a screen, it’s being judged harshly. Consumers are making split-second decisions, and if your identity doesn’t connect instantly, it’s game over. That’s why brand ideation isn’t just important—it’s essential.
Innovation, Strategy, Design
Turning Product Ideation Concepts into Winning Innovation.
Great ideas die without the right process. With the right process, product ideation is a structured framework that transforms sparks of creativity into actionable strategies, leveraging tools like design thinking to evaluate and refine every product idea. It’s a product manager’s secret weapon—a proven method for moving from an ideation workshop to impactful product development. …
Design, Strategy, Testing
The ROI of packaging: How to design CPG packs that win with consumers.
Failing to give packaging design its proper due isn’t just a missed opportunity — it’s a risky move that could cost you market share and your spot on the retail shelf. So why do many FMCG and CPG brands treat packaging like an afterthought? Your product’s packaging is the embodiment of your brand. A silent…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.