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Insights

Our CPG experts share their insights.

Get practical tips that turn shopper insight into action across price, pack, and shelf.

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Christy Lebor Portrait
Christy Lebor
Partner/ Strategy
Group Director
Design

12 Packaging Design Trends Brands Can’t Ignore Right Now.

Discover the top packaging design trends driving shelf impact and sales in 2025. Stay ahead with bold, consumer-driven strategies that perform.

Positioning, Innovation, Strategy

Why Channel Agnostic Branding Wins More Customers.

Being on multiple channels isn’t enough—consumers expect a seamless experience everywhere. If your branding feels inconsistent, you’re losing trust, engagement, and sales. Winning brands don’t just show up—they connect. Want to future-proof your brand? Read on to learn how a channel-agnostic approach drives success.

Positioning, Innovation, Strategy

How to Craft a Vertical Brand Extension Strategy.

Learn how to craft a winning vertical brand extension strategy that drives growth, strengthens brand equity, and avoids common pitfalls. Read now for expert insights!

Positioning, Innovation, Strategy

How Horizontal Brand Extensions Expand CPG Market Share.

Learn how to execute a successful horizontal brand extension, avoid common pitfalls, and expand market share with data-driven strategies that guarantee results.

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CPG product repositioning guide.
CPG product repositioning guide.

Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.

Download Whitepaper About CPG product repositioning guide.

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