Types.
Design
CPG Brand Guide To Chocolate Packaging Design.
No category in CPG is as appealing as chocolate. As the visual appeal interacts with our nostalgically inclined minds, our mouths salivate while our minds reflect on the “good times.” While these two purchase drives bring potential customers to the category, consumers base their final decision on the chocolate packaging design. With over 5 billion dollars of…
Strategy
How Long Does It Take To Rebrand A Company?
Is it time for your brand to create a fresh identity? If yes, then I’m sure you want a clear answer to the question “how long does it take to rebrand a company?” Having rebranded thousands of companies, we are here to help. This article will break down the process, providing a rebranding timeline that…
Strategy
Branded vs. Private Label: The Battle for Consumer Attention.
Retailers are relentless when seeking to improve gross margins and customer loyalty, and private-label can “potentially” move both data points in a positive direction. As such, the battle between branded vs. private-label is an ongoing fight, but recent changes in the economic climate are intensifying the situation. Across many CPG categories, consumers are looking for…
Strategy
How to Conduct Effective Brand Naming Research?
Imagine you’re strolling through the grocery aisle. You must admit that some brand names are more compelling than others. Companies spend their time and money on brand naming research to develop such attractive monikers. Brand naming research involves more than just coming up with a catchy name. It involves uncovering the emotions, values, and experiences…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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