Types.
Strategy
What Is Product Branding? Understanding The Fundamentals.
Product branding infiltrates our daily lives, whether it’s the coffee cup from your favorite brand, the toothpaste on a grocery store shelf, or smartphone ads. This comprehensive guide will teach you what is product branding, its essential elements, and what makes a highly impactful product branding strategy. Product branding applies branding strategy principles to a…
Strategy
How-To Effectively Conduct Brand Positioning Research.
Everybody wants to dominate the market with their new brand, but only a few know the secret to standing out from the crowd and leaving a lasting impression. Effective brand positioning research plays a vital role here. To conduct effective brand positioning research, begin by applying the divide-and-conquer rule. Select your target audience and divide…
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Leveraging The Threads App For CPG Brands.
The modern world constantly evolves, with rapidly changing technology at the forefront of optimizing a company for growth. Whether or not a brand is ready, the CPG industry is one such field that adapts to these changes and survives. One such change in technology for the online world is the introduction of the Threads app,…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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