Brand development that increases sales velocity, guaranteed.

Insights

Our CPG experts share their insights.

Get practical tips from a packaging design agency that turns shopper insight into action across price, pack, and shelf.

Handwritten signature logo for Shopping with Christy in red and black.
Christy Lebor Portrait
Christy Lebor
Partner/ Strategy
Group Director
Strategy

The Complete Guide to Product Positioning.

Your product has seconds to make an impact. Without a clear, compelling position in the market, it doesn’t matter how innovative your offering is. It’ll get lost in the noise. The brands that win? They own a space in the consumer’s mind before the competition even gets a shot. Read on to learn how to position your product to stand out, sell through, and scale fast.

Positioning, Innovation, Strategy, Design

Competitive Audits for CPG Brands to Gain a Market Edge.

Struggling to stand out in the crowded consumer packaged goods (CPG) market? A competitive audit can reveal hidden opportunities, expose competitor weaknesses, and help you refine your strategy for maximum impact. Discover how data-driven insights can give your brand the edge it needs to dominate the shelves and win customer loyalty.

Design

How Innovative Packaging Design Is Evolving in CPG.

Discover how innovative packaging design solves problems, tells stories, and creates unforgettable experiences. Learn how brands stand out with creative packaging!

Subscribe to
Nice Package.

SmashBrand’s Nice Package: Stay current with our latest insights

Free Resource.
CPG product repositioning guide.
CPG product repositioning guide.

Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.

Download Whitepaper About CPG product repositioning guide.

Talk to us

Contact us to discuss how we can help you experience the full possibility of your brand.

"*" indicates required fields

This field is for validation purposes and should be left unchanged.
1.
Follow Christy

Follow Christy for real-world shopper insights, brand wins, and weekly takes on what’s working in retail.

2.
Subscribe on YouTube

Subscribe on YouTube for daily brand insights, shelf-winning strategies, and weekly retail breakdowns.

19,627 views
27+ Videos
3.
Don’t miss our Newsletter

Sign up for NICE PACKAGE, our newsletter on packaging design, CPG strategies, and real-world brand performance.