Types.
Strategy
How To Execute A Partial Rebranding Strategy.
Research indicates that 55% of initial brand impressions are visual which encompasses brand colors, fonts, typography, images, and logo design. What are your thoughts on your current branding? Is it putting your brand’s best foot forward? If not, a partial rebranding strategy could be the solution. The consumer market is constantly changing. Looking back over…
Strategy
How To Guide: Building Your Brand Footprint.
How do you ensure continuous growth for your FMCG brand? One way is to create an effective strategy that strengthens and expands your brand footprint. When both depth and reach evolve harmoniously; companies see consistent, scalable profitability over time. What is a Brand Footprint? A brand footprint is how a company is represented and recognized…
Testing
Concept Testing: How To Execute The Process.
Design optimization is critical when launching a new product or relaunching an existing one. But how do you ensure your brand optimizes the design for peak performance? One of the most important ways we can accomplish this is through concept testing. In this article, we will take a deep dive into concept testing helping you…
Strategy
The Ultimate Guide For Rebranding A Business.
Did you know that 74% of the S&P 100 companies have rebranded within the first seven years of their establishment? According to a recent survey, 82% of marketers have previously worked on a rebranding project. These statistics indicate rebranding a business can help companies achieve their goals. Changing your brand identity can help shed off…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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