Brand development that increases sales velocity, guaranteed.

Insights

Our CPG experts share their insights.

Get practical tips from a packaging design agency that turns shopper insight into action across price, pack, and shelf.

Handwritten signature logo for Shopping with Christy in red and black.
Christy Lebor Portrait
Christy Lebor
Partner/ Strategy
Group Director
Design, Strategy

Executing On a Data-Driven Spirits Packaging Design.

Discover how data-driven spirits packaging design boosts sales, builds trust, and wins on shelf through tested visuals, clarity, and consumer-proof strategy.

Positioning, Innovation

CPG Product Line Stretching For Increased Market Share.

Stretch your product line the wrong way, and you don’t just confuse customers, you kill brand equity. But done right? It’s your fastest path to new revenue, more shelf space, and deeper consumer loyalty. So how do top CPG brands pull it off without breaking their brand? Let’s break it down.

Positioning, Strategy, Design

Branding Cleaning Products To Drive Consumer Action.

Learn how to build a foolproof strategy for branding cleaning products with packaging and messaging that win trust, stand out, and drive consumer action.

Subscribe to
Nice Package.

SmashBrand’s Nice Package: Stay current with our latest insights

Free Resource.
CPG product repositioning guide.
CPG product repositioning guide.

Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.

Download Whitepaper About CPG product repositioning guide.

Talk to us

Contact us to discuss how we can help you experience the full possibility of your brand.

"*" indicates required fields

This field is for validation purposes and should be left unchanged.
1.
Follow Christy

Follow Christy for real-world shopper insights, brand wins, and weekly takes on what’s working in retail.

2.
Subscribe on YouTube

Subscribe on YouTube for daily brand insights, shelf-winning strategies, and weekly retail breakdowns.

19,627 views
27+ Videos
3.
Don’t miss our Newsletter

Sign up for NICE PACKAGE, our newsletter on packaging design, CPG strategies, and real-world brand performance.