Types.
Design
The Smart Approach to Packaging Redesign.
In a brand’s lifecycle, one of the most crucial moments that define long-term success is when they undertake a packaging redesign. Though seemingly minor in the grand scheme of business, this event can make or break a brand’s continued success in retail. In the CPG industry, packaging is the most visible representation of the company’s…
Strategy
The Complete Product Naming Process.
If I were to ask you, “Name the vegan protein that comes to mind,” would you answer with a basic term such as “Plant-based protein,” or would a unique product name such as “Orgain” come to mind? Obviously, a name like Orgain is the more memorable option, which begs the question, why do brands choose…
Strategy
What Is Brand Positioning? Definition, Strategies, Examples
You’re scrolling through your phone, bombarded by countless ads and brand messages. Suddenly, one catches your eye. You pause, intrigued. That’s the power of effective brand positioning. But what is brand positioning and why does it make some brands pop while others fade into the background? Brand positioning is the strategic process of creating a…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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