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Insights

Our CPG experts share their insights.

Get practical tips that turn shopper insight into action across price, pack, and shelf.

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Christy Lebor Portrait
Christy Lebor
Partner/ Strategy
Group Director
Design

CPG Packaging Trends Shaping Brand Success in 2025.

CPG product packaging a powerful tool that shapes consumer choices and drives brand success. As sustainability, functionality, and innovation redefine expectations, packaging choices can make or break a brand in today’s competitive market. Keep reading to discover how evolving CPG packaging trends can empower your brand to thrive in 2025 and beyond.

Positioning, Innovation, Strategy, Design

How Retail Consumer Targeting Drives Faster Wins.

Retail consumer targeting is the key to connecting with shoppers, boosting sales, and building loyalty. Ready to unlock your brand’s retail potential? Read on!

Positioning, Innovation, Strategy, Design

Mastering Brand Color Ideation For Maximum Impact.

Discover the steps involved in strategic brand color ideation for maximum impact. Learn how to tell your brand story by choosing the right color palette.

Positioning, Innovation, Strategy

Effective Consumer Targeting Tactics Every CPG Brand Needs.

Discover consumer targeting tactics that every CPG brand needs to succeed. Learn different types of consumer targeting strategies for maximizing impact.

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CPG product repositioning guide.
CPG product repositioning guide.

Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.

Download Whitepaper About CPG product repositioning guide.

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