Types.
Design
How Innovative Packaging Design Is Evolving in CPG.
Discover how innovative packaging design solves problems, tells stories, and creates unforgettable experiences. Learn how brands stand out with creative packaging!
Positioning, Innovation, Strategy
Brand Personality Development For CPG Companies.
Discover the process of brand personality development for CPG brands. Learn the steps to stand out, earn trust, and become a go-to choice for your customers.
Strategy
How To Develop an Efficient Brand Positioning Map.
What if there was a simple visual tool to map your brands position against competitors? A strategic compass that guides your messaging and marketing strategy? Well there is and its called the brand positioning map; a robust framework that once created, differentiates your brand in customers’ minds. Embracing the brand positioning map helps companies to…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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