Brand development that increases sales velocity, guaranteed.

Insights

Our CPG experts share their insights.

Get practical tips that turn shopper insight into action across price, pack, and shelf.

Handwritten signature logo for Shopping with Christy in red and black.
Christy Lebor Portrait
Christy Lebor
Partner/ Strategy
Group Director
Positioning, Innovation, Design

Household Packaging Design That Drives Shelf Impact.

A shopper doesn’t read your package, they feel it. In the blink of an eye, their hand moves toward a product because something in the packaging whispered, “This works.” That instant, emotional pull is no accident, it’s the result of deliberate, insight-driven household packaging design built to win at shelf.

Positioning, Strategy, Design

A Strategic Approach To Cleaning Product Packaging Design.

Discover how to create high-performing cleaning product packaging design that drives sales, builds trust, and stands out on shelf with real consumer insights.

Positioning, Innovation, Design

How Strategic Ecommerce Packaging Design Fuels Growth.

Discover how strategic ecommerce packaging design drives growth, boosts retention, and elevates brand impact across every customer touchpoint. Read on to learn.

Positioning, Strategy, Design

How To Develop DTC Website Design That Enables Growth.

Discover how to create high-performing DTC website designs that convert. Learn key strategies, avoid common mistakes, and optimize for sales success.

Subscribe to
Nice Package.

SmashBrand’s Nice Package: Stay current with our latest insights

Free Resource.
CPG product repositioning guide.
CPG product repositioning guide.

Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.

Download Whitepaper About CPG product repositioning guide.

Talk to us

Contact us to discuss how we can help you experience the full possibility of your brand.

"*" indicates required fields

This field is for validation purposes and should be left unchanged.
1.
Follow Christy

Follow Christy for real-world shopper insights, brand wins, and weekly takes on what’s working in retail.

2.
Subscribe on YouTube

Subscribe on YouTube for daily brand insights, shelf-winning strategies, and weekly retail breakdowns.

19,627 views
27+ Videos
3.
Don’t miss our Newsletter

subscribe on YouTube for daily brand insights, shelf-winning strategies, and weekly retail breakdowns.