Types.
Strategy
8 Proven Strategies for Brand Equity Development.
Brand equity is often the X-factor that turns unknown startups into household names, driving top-line growth and setting brands up for acquisition. Yet, even if aware of this need, many businesses struggle to build it effectively. The reason is because of missing the critical link between strategy and execution. Effective brand equity development is both…
Positioning, Innovation, Strategy, More
How Innovation and Positioning Build Brand Success.
Discover how strategic branding positioning drives CPG sales by increasing shelf standout, purchase intent, and consumer loyalty. Learn how to win at retail.
Positioning, Innovation, Strategy
Unlock Brand Growth with Innovation in Consumer Products.
Discover how innovation in consumer products drives growth with data-backed strategies, real consumer insights, and shelf-ready brand execution.
Strategy, Testing
Understanding the Role of CPG Testing in Brand Growth.
Discover how CPG testing drives brand growth, from concept testing to purchase intent, to optimize packaging, reduce risk, and boost sales. Read on to learn more!
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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