Types.
Strategy, Design, Testing
How Data-Driven Package Design Mitigates The Risks of Rebranding and Boosts ROI.
Rebranding always comes with risks, especially when updating your CPG packaging. Making the wrong moves could lose you brand equity, confuse your customers, and ultimately negatively impact your bottom line. However, there are also risks associated with maintaining your CPG brand and packaging in the same way. When the market tells you it’s time for…
Strategy, Design
Executing On a Data-Driven Spirits Packaging Design.
Discover how data-driven spirits packaging design boosts sales, builds trust, and wins on shelf through tested visuals, clarity, and consumer-proof strategy.
Positioning, Innovation
CPG Product Line Stretching For Increased Market Share.
When Cadbury launched its instant mashed potatoes, we had a clear example of where product line stretching doesn’t work. But, when Dole stretched its product line from canned fruit to frozen fruit bars, consumers received the stretch well. These contrasting outcomes indicate that product line extensions can be risky if improperly executed but a real…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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