Brand development that increases sales velocity, guaranteed.

Insights

Our CPG experts share their insights.

Get practical tips that turn shopper insight into action across price, pack, and shelf.

Handwritten signature logo for Shopping with Christy in red and black.
Christy Lebor Portrait
Christy Lebor
Partner/ Strategy
Group Director
Positioning, Strategy, Design

Branding Cleaning Products To Drive Consumer Action.

Learn how to build a foolproof strategy for branding cleaning products with packaging and messaging that win trust, stand out, and drive consumer action.

Testing

Use consumer-tested packaging design to crack the code of impulse purchases.

For many FMCG brands, impulse purchases are the primary means of attracting new consumers and driving increased sales. And the make-or-break factor influencing these snap decisions is, of course, packaging design.  Marketing leaders know this. However, many still rely on intuition instead of data when creating packaging for high-impulse products. Rather than test the packaging…

Subscribe to
Nice Package.

SmashBrand’s Nice Package: Stay current with our latest insights

Free Resource.
CPG product repositioning guide.
CPG product repositioning guide.

Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.

Download Whitepaper About CPG product repositioning guide.

Talk to us

Contact us to discuss how we can help you experience the full possibility of your brand.

"*" indicates required fields

This field is for validation purposes and should be left unchanged.
1.
Follow Christy

Follow Christy for real-world shopper insights, brand wins, and weekly takes on what’s working in retail.

2.
Subscribe on YouTube

Subscribe on YouTube for daily brand insights, shelf-winning strategies, and weekly retail breakdowns.

19,627 views
27+ Videos
3.
Don’t miss our Newsletter

subscribe on YouTube for daily brand insights, shelf-winning strategies, and weekly retail breakdowns.