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Insights

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Get practical tips from a packaging design agency that turns shopper insight into action across price, pack, and shelf.

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Christy Lebor Portrait
Christy Lebor
Partner/ Strategy
Group Director
Design

Energy Drink Packaging Design For The Crowded Market.

You won’t win without a stellar energy drink packaging design and copy that converts. Learn the industry disrupting energy drink packaging design concepts and strategies.

Design, More

Advantages to Keeping All Design Work with a Single Firm

We understand. With an abundance young and attractive graphic/Web designers — all salivating over the opportunity to secure a new client — you might reasonably experience a wandering eye; the desire to recapture your youth with a brief but exciting new relationship; a need to experience the unbridled joy of paying approximately one-third of the…

Design

Successful Packaging Design Isnt a Commodity

Does your packaging design company get all excited at the thought of quantitative research? Will your design team spend hours deciphering hundreds of pages of statistical data? Do your designers deeply love graphs? If the answer is no, you might want to rethink your packaging design associates. Consumer appeal isn’t accidental; a huge amount of…

Design

Package Design Contests – Great Opportunity or Talent Exploitation

  We’ll spare you the suspense: The answer is shameless talent exploitation, period. Additionally, design contests don’t even begin to approach the most crucial aspect of packaging design: In-depth consumer knowledge and market appeal. How does a kid working on a MacBook Pro in his parents’ basement gather quantitative research data? Can he engage in…

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CPG product repositioning guide.
CPG product repositioning guide.

Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.

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