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Design
7 Tips for Competitive Package Design.
It’s hard to stand out on the shelf, but brands have considerable options for making an impact with their customers. With how competitive the current retail market is, it’s not surprising that so many companies are looking to give their brands a boost with a revitalized packaging campaign. And while you shouldn’t let the “rules”…
Design
Package Design Trends for 2018
Nothing stays the same – not the lines on your face nor the leaves in the fall, neither Coke bottles nor Starbucks coffee cups. Time marches on. Woe is the consumer. Try to keep up. In spite of how aversive consumers are to change, packaging trends evolve. There’s always something new on the horizon, so…
Strategy
Packaging Design: How to Define Your Target Market
It’s tempting to market your products to as many consumers as possible, but we’re well past the days of believing in the “shotgun” approach to product marketing. The most successful packaging campaigns come from brands that identify clear niches for their product communications. This means understanding their preferences, habits, lifestyles, and behaviors, and using this…
Strategy
The Transition from E-commerce to Store Shelf
There are no two ways about it. E-commerce is a staple of modern retail. Growth rates for e-commerce continue to rise, and everybody wants a piece of the pie. With a precursory search, you’ll come across plentiful resources for making the transition from brick and mortar to a digital presence. Many of these resources are…
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