Types.
Strategy
How Consumers Research and Buy Products
For years, consumers bought products the same way. They’d see ads on TV, magazines, or radio, they’d go to a brick-and-mortar store, and after a quick evaluation of shelf appeal and packaging (and some prodding by a salesperson), they’d purchase. It was a simple enough system—until the internet came along. When that happened, consumers became…
Testing
Consumer Testing Product Names to Increase Sales.
In the past, we’ve discussed how to structure your packaging design for maximum shelf appeal, and how to leverage your packaging to be more engaging. But today, we’d like to talk about one design element that we believe doesn’t get enough attention in the design space: your product name. What’s In a Name? In many…
Design
4 Simple Strategies for Engaging Customers With Packaging
Your product’s packaging can make or break a sale. If your packaging is engaging, polished, and attractive, it’s an easy way to differentiate yourself from others on the shelf and earn that treasured space in their shopping carts. But if the packaging isn’t engaging, there’s a good chance that shoppers will never give it a…
Testing
Understanding Package Design Testing for CPG Brands.
Packaging is the face of your product. It’s a key driver of sales in retail environments and is a chief way to differentiate yourself from competitors. But in our experience, many companies don’t give the packaging design process the respect it deserves. This article outlines the key CPG package design testing methods for predicting shelf…
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