Types.
Design
4 Packaging Standbys that Might Be Going Bye-Bye
We all thought that pagers were here to stay. Here are some packaging designs we were also wrong about. Remember the charm of boil-in-a-bag frozen dinners? How about those ultra-long CD packages? Don’t you miss zip-top beer cans? No? Well, that’s because those are what we call outdated packaging designs. Some marketing genius discovered more…
Strategy
Why Not Listening To Consumers Is A Huge Packaging Mistake.
Redesigning your product packaging is fraught with danger. So when do you pull the trigger? It seems crazy, but businesses don’t always cater to the consumer’s needs. We might think that good business practice is making as many people as possible admire and enjoy your brand, but branding is more of an art than a…
Design
Give Your Brand a Refresh By Insulting the Public?
Have you caused an uproar with your scandalous marketing? If so, will aggressively defending it yield dividends? Sometimes your business needs a brand refresh after an unfortunate series of events. Everyone makes mistakes. At some point, even the most well-intentioned amongst us will utter a phrase or a joke that some incredibly sensitive souls might…
Design
5 Ways Your Packaging Gives Your Brand a Bad Name
You’ve worked hard to make your brand relevant – don’t let your packaging repeatedly slap your efforts in the face. Your brand is everything. It is the life’s blood of your company. It is the heart, skeletal structure, respiratory system, hormonal output, brain, and hairstyle. Your brand determines whether your business will be successful in…
Subscribe to
Nice Package.
SmashBrand’s Nice Package: Stay current with our latest insights
Free Resource.
CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Download Whitepaper About CPG product repositioning guide.Talk to us
Contact us to discuss how we can help you experience the full possibility of your brand.
"*" indicates required fields
