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Insights

Our CPG experts share their insights.

Get practical tips from a packaging design agency that turns shopper insight into action across price, pack, and shelf.

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Christy Lebor Portrait
Christy Lebor
Partner/ Strategy
Group Director
Design

The Complete Packaging Design Process: From Concept to Print.

A detailed look at the packaging design process. From early concepts to the final print, here’s an end-to-end look at how to create packaging that performs.

Design

How to Create A Cosmetic Packaging Design That Wins On-Shelf

Your packaging is your silent salesperson in a crowded beauty aisle. In a category driven by impulse and emotion, cosmetic packaging design can make or break a sale in seconds. Want packaging that turns heads and drives purchase? Read on to learn how to design for both impact and performance.

Design

Packaging Design for Kids

Discover how effective children’s product packaging captures attention, builds trust, and drives purchase decisions across categories. Read more now.

Strategy

How Top Agencies Create Winning Brand Strategies

Whether rebranding or preparing for launch, your branding influences every aspect of presentation and marketing for your product. Given the omnipresence of your brand, you may be wondering how to create a winning brand strategy. The answer is planning, research, and measurement. However, it’s worth keeping in mind that branding encompasses a lot of the…

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CPG product repositioning guide.
CPG product repositioning guide.

Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.

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