Types.
Design
Post-COVID Packaging and Other Consumer Megatrends.
Saying COVID-19 has changed the way companies do business is more than an understatement. The true impact of COVID-19 on day-to-day operations will take a long time to tally, both financially and emotionally, regardless of the industry. For packaging design, this impact will reveal itself in both the short-term and long-term. Package design and branding…
Strategy
How to Create A “Unique” Brand Voice That Stands Out.
Most brands don’t have a voice problem. They have a sameness problem. If your brand sounds like everyone else, it gets ignored. A unique brand voice isn’t about being louder—it’s about being unmistakable. Here’s how to create one that actually stands out and sticks.
Design
Consumer Demand for Sustainable Packaging Is On The Rise.
Sustainable packaging isn’t a trend—it’s a market shift. Consumers are demanding it. Retailers are prioritizing it. And if your brand isn’t ready, you’re already behind. But here’s the catch: most “eco-friendly” designs fail on shelf. Want to be sustainable and sell? Keep reading. The real solution isn’t what you think.
Strategy
The Basics of Brand Positioning.
How do brands become household names? For example, when some people sneeze, they don’t ask for a tissue; they ask for a Kleenex. There’s no such thing as “a Kleenex.” Kleenex is a brand name. But the company has positioned itself so well that its brand has become synonymous with the product. Brand positioning is…
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