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Insights

Our CPG experts share their insights.

Get practical tips from a packaging design agency that turns shopper insight into action across price, pack, and shelf.

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Christy Lebor Portrait
Christy Lebor
Partner/ Strategy
Group Director
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Testing

Increase CPG Pack Performance with Visual Impact Testing.

Are you absolutely sure of your product’s visual impact against competitors? Do you truly know how consumers will perceive your brand during the crucial few seconds when they pause to scan the shelf?  If you’re like most CPG brands, the answer is probably no. But it doesn’t have to stay that way. Through the right…

Strategy

10 Powerful Rebranding Tips To Outperform The Competitors.

Most brands fail because they stop evolving. The right rebranding tips can turn stagnation into momentum and help your brand reclaim relevance, trust, and market share. Read on to learn how to rebrand with purpose—and outperform the competition at every touchpoint.

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CPG product repositioning guide.
CPG product repositioning guide.

Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.

Download Whitepaper About CPG product repositioning guide.