Testing
Increase CPG Pack Performance with Visual Impact Testing.
Are you absolutely sure of your product’s visual impact against competitors? Do you truly know how consumers will perceive your brand during the crucial few seconds when they pause to scan the shelf? If you’re like most CPG brands, the answer is probably no. But it doesn’t have to stay that way. Through the right…
Strategy
10 Powerful Rebranding Tips To Outperform The Competitors.
In 2023, a study revealed that 83% of companies had undertaken a rebrand. Your competitors are evolving; are you still holding onto outdated branding strategies? It’s time to take action before your brand fades into the background. These rebranding tips will turn your sinking brand into an industry leader. These aren’t just generic tips—they’re proven…
More
What Is Co-Branding? Everything You Need To Know.
Co-branding is a marketing strategy where 2 or more brands collaborate to create a product or service that combines their individual strengths and brand equities. In this process, the brands share their resources and expertise to develop something new and appealing that has the elements of each brand’s identity. A good example of co-branding is…
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The ROI of packaging: How to design CPG packs that win with consumers.
Failing to give packaging design its proper due isn’t just a missed opportunity — it’s a risky move that could cost you market share and your spot on the retail shelf. So why do many FMCG and CPG brands treat packaging like an afterthought? Your product’s packaging is the embodiment of your brand. A silent…
Learn More About The ROI of packaging: How to design CPG packs that win with consumers.