Types.
Positioning, Innovation, Strategy
Crafting A Winning Identity Through Brand Ideation.
Every second your brand exists on a shelf or a screen, it’s being judged harshly. Consumers are making split-second decisions, and if your identity doesn’t connect instantly, it’s game over. That’s why brand ideation isn’t just important—it’s essential.
Positioning, Innovation
CPG Product Line Stretching For Increased Market Share.
When Cadbury launched its instant mashed potatoes, we had a clear example of where product line stretching doesn’t work. But, when Dole stretched its product line from canned fruit to frozen fruit bars, consumers received the stretch well. These contrasting outcomes indicate that product line extensions can be risky if improperly executed but a real…
Positioning, Strategy, Design
How To Create A Shelf-Ready Animal Packaging Design.
Discover how to create high-performing animal packaging design that drives sales, connects with pet owners, and stands out across retail and digital shelves.
Positioning, Innovation, Strategy
Brand Innovation Trends That Drive Real Growth In 2025.
Discover the top CPG brand innovation trends for 2025 driving real growth. Learn how product innovation, branding, and consumer behavior are shaping marketing strategies that win in retail and online.
Subscribe to
Nice Package.
A monthly newsletter that unpacks a critical topic in the FMCG & CPG industry.
Free Resource.
CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.