Positioning, Innovation, Strategy, Design
Mastering Brand Color Ideation For Maximum Impact.
Discover the steps involved in strategic brand color ideation for maximum impact. Learn how to tell your brand story by choosing the right color palette.
Positioning, Innovation, Strategy
Effective Consumer Targeting Tactics Every CPG Brand Needs.
Discover consumer targeting tactics that every CPG brand needs to succeed. Learn different types of consumer targeting strategies for maximizing impact.
Positioning, Innovation, Strategy
Breaking down the top brand repositioning failures.
The margin for repositioning an established brand identity is too thin. Being wrong about brand repositioning isn’t just a misstep—it’s a million-dollar mistake. Brand repositioning failures have derailed promising products, shattered consumer trust, and left companies scrambling to repair their brand identity. Even a well-funded brand strategy can fall flat if it ignores the subtleties…
Positioning, Innovation, Strategy
How To Increase Market Performance Through Tangible Repositioning.
Struggling to make your brand repositioning efforts stick? The problem is simple: abstract strategies leading to intangible repositioning will ultimately fall flat. Consumers don’t engage with ideas—they respond to what they see, touch, and experience. So, a tangible repositioning strategy is the solution. It’s about making bold, physical changes—product enhancements, packaging redesigns, or retail transformations—that…
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The ROI of packaging: How to design CPG packs that win with consumers.
Failing to give packaging design its proper due isn’t just a missed opportunity — it’s a risky move that could cost you market share and your spot on the retail shelf. So why do many FMCG and CPG brands treat packaging like an afterthought? Your product’s packaging is the embodiment of your brand. A silent…
Learn More About The ROI of packaging: How to design CPG packs that win with consumers.