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Insights

Our CPG experts share their insights.

Get practical tips that turn shopper insight into action across price, pack, and shelf.

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Christy Lebor
Partner/ Strategy
Group Director
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Category Insights

Boxed Wine Brands That Get It Right (and Wrong)

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9 Likes
08/13/2025
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Category Insights

What the Salad Dressing Aisle Can Teach Us About Brand Blocking and Category Ownership.

116 views
7 Likes
08/27/2025
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Positioning

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Positioning, Strategy, Design

Winning the Shelf War with Smarter Category Positioning.

Unlock smarter category positioning strategies to win shelf space, boost purchase intent, and outmaneuver competitors in your product category. Read now.

Positioning, Strategy

Branding And Positioning That Make Consumers Choose You.

Learn how to create branding positioning that drives sales, boosts shelf standout, and connects with your target audience. Build a brand consumers choose.

NICE PACKAGE, Positioning

Why Performance Marketing is Not Positioning.

Positioning, Strategy, Design

A Consumer-Centric Roadmap to Pet Branding.

Unlock pet branding strategies: trends, channel tactics & packaging tips to captivate pet parents, boost loyalty & drive sales in the booming pet care market.

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CPG product repositioning guide.
CPG product repositioning guide.

Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.

Download Whitepaper About CPG product repositioning guide.