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Christy Lebor
Partner/ Strategy
Group Director
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Design

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Design, Testing

An Inside Look at FMCG Packaging Design.

Your FMCG packaging design can make or break your brand. Learn how to design product packaging for fast-moving consumer goods that drives greater revenues.

Strategy, Design

Best Rebranding Tactics To Optimize Performance.

Have you noticed how quickly the consumer market changes with time? Look at the past few decades and see how consumer interests have changed. The best rebranding efforts keep pace with these shifts and anticipate and lead the charge toward the future. A well-structured rebranding strategy can breathe new life into a brand by transforming…

Design

The Impact Of 3D Logos On Branding.

People nowadays expect unique things from brands. Therefore, most online and offline businesses have started taking assistance from unconventional approaches. One trending unusual method is using a 3D design as a part of their logo. A 3D logo is an enhanced way of representing a visual brand identity. Several businesses globally have started incorporating this…

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CPG product repositioning guide.
CPG product repositioning guide.

Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.

Download Whitepaper About CPG product repositioning guide.