Brand development that increases sales velocity, guaranteed.

Insights

Our CPG experts share their insights.

Get practical tips that turn shopper insight into action across price, pack, and shelf.

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Christy Lebor
Partner/ Strategy
Group Director
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Innovation

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Positioning, Innovation, Strategy

How To Craft Winning Brand Style Guides.

Inconsistent logos, shifting colors, mismatched fonts—sound familiar? Without a brand style guide, your brand loses recognition and trust. The world’s strongest brands don’t leave their identity to chance, and neither should you. Want to create a brand style guide that locks in consistency while allowing creative flexibility? Read on to learn how.

Positioning, Innovation, Design

Types of Packaging Design That Enhance Sales Velocity.

Discover the best types of packaging design that boost sales velocity and brand growth. Learn how smart packaging drives consumer engagement and conversions.

Positioning, Innovation, Design

Structural Packaging Design That Protects and Sells.

Discover how structural packaging design enhances durability, usability, and sales. Optimize your packaging to stand out and perform in-market.

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CPG product repositioning guide.
CPG product repositioning guide.

Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.

Download Whitepaper About CPG product repositioning guide.